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A Simple 8-Step Guide to Starting a Marketing Business

A marketing business can bring fruitful results when it’s successful, and the first step towards building a successful agency it to start with the basics. There are quite a few things that go into starting a marketing business, but it doesn’t have to be difficult, you just need a proper plan

We put together this 8-step guide to starting your marketing business today so you can gain an inside look into things. 

1) Understanding the Basics

To begin a marketing business, having the basic knowledge and necessary skills used to be a must. Today however you just need to be connected with the right contractors who can get the job done. You don’t need to be an expert in everything to start. Being crafty and creative are two important aspects that you need to hone if you want to work for clients and help them with their marketing. There’s also the management side of things, as you will be dealing with plenty of accounts externally and employees internally. 

2) Hire the Right Experts

The people who will be your team members can make or break your marketing business, so be sure to choose wisely. It’s best to connect with expert fulfillment teams who all work in different areas of marketing. Look specifically for contractors and specialists that can assist you with digital marketing, as almost everyone is looking to improve their SEO, PPC, Facebook ads and the like. 

3) Know Your Niche

While it is good to offer a variety of services, it’s ideal to determine what the niche of your marketing business will be from the very beginning. What specific field of digital marketing do you want to be an expert in? What aspect should you work to promote and master best? What should clients best know you for?  This will help you in closing deals when you and your company become known in an area rather than being a generalist.

4) Research Your Competitors

There are plenty of marketing businesses out there, so it’s best to figure out who you’re up against in terms of getting clients. Search the ones in your local area or those offering niches similar to yours. Once you pinpoint their strengths and weaknesses, you can use that information to know what you should work on with your marketing business.

5) Build Up Digital Presence

Building up a digital presence is quite important for any business, but even more so for marketing companies. If you have web design and development as one of your services, it would be good to display your prowess by launching your site. 

6) Going on Social Media

Aside from a website, social media profiles are quite important for the business to have to tap into networks and create connections. The account can also help assemble an audience and advertise your services.You should have a Facebook business page, an optimized linkedin, and it should all be congruent to your website and messaging.

7) Increase Business Leads

Lead generation is quite important for your business to complete to achieve growth and success. While that might be easier said than done, quality leads and customer acquisition can be performed with professionals who have such expertise.  Leads and Sales are the 2 most important aspects of a thriving marketing business.

8) Maintain and Scale Up

Finally, it’s important to maintain these steps throughout the start and duration of your marketing business’s run. Consistency is key if you want to make the company bigger, so keep everything up. Explore ways of how you can improve as well to scale things up a notch.


The first step is often the most difficult and definitive in the process. It’s best to get everything right from the start so that your marketing business excels from the moment it opens its doors to clients.

If you’re how to start an advertising agency, connect with SobeViral. We specialize in helping marketing agencies increase their revenue through paid ads, business coaching, and digital marketing. Our done for you digital marketing agency program can help you launch or scale your digital agency. Get in touch with us today!

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