Content marketing can generate so many inbound clients if you understand how to properly execute a strategy. But, it starts with understanding two concepts:
First, what is content marketing?
How to build an evergreen Agency Content Machine.
What is content marketing? Hubspot defines it as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
To put it more simply: content marketing is creating and sharing helpful information that attracts people to your business. It’s a way of providing value to potential clients, without selling them anything.
Content marketing is not about hard selling. In fact, the goal is quite the opposite. By creating and sharing helpful content, you’re establishing yourself and your business as an expert in your industry. You’re building trust with potential clients, so that when they are ready to buy, they will think of you first.
How do you build an evergreen Agency Content Machine?
It’s about understanding what your audience wants and needs. What kind of information are they searching for? What questions do they have?
Once you understand what kinds of content will be most helpful to your audience, you need to start creating it. This is where many businesses fail – they either don’t produce enough content, or the content they do produce isn’t high quality.
Creating quality content takes time and effort.
But it’s worth it, because quality content is what will attract and retain an audience.
Reach out to the Done For You Agency program for great help in contracting or tips in creating content today.