While it is common for companies to be incredibly picky about the platforms they want to advertise on, we can all agree that all platforms can be useful if capitalized on properly. For example, some companies may prefer Facebook as their go-to marketing platform, while others opt for Instagram. Regardless, they’re both great platforms to be on.
That said, one of the best platforms to ever grow your brand on is LinkedIn. Surprisingly enough, it tends to be overlooked.
Regardless, if you’re interested in growing your brand through LinkedIn, here are a few things you can do:
1. Be Engaging in Effective Online Marketing
Social media is about engaging, and that is something that we do not do enough on LinkedIn. Look at it this way, the more you engage on LinkedIn, the more people will connect with you on LinkedIn. The more connections you have on LinkedIn, the more the company on LinkedIn will find you, and the more people will find your LinkedIn profile.
In other words, the more you engage on LinkedIn, the more people you’ll be able to reach on LinkedIn!
2. Complete Your Marketing Brand Profile On Social Media
The most important thing about your profile is to make sure that it is complete. You see, if your profile is not complete, it won’t be able to connect you to other people, so it won’t be as effective. It will be like you’re moving through the sand up to your knees while others are running through the water.
The more complete your profile is, the more people you’ll be able to connect with. If you want to grow your brand through LinkedIn, make sure you complete it!
3. Send Personal Messages As a Branded Agency
If you want to grow your brand on LinkedIn, don’t just post and expect others to comment, like, or share. That doesn’t work. Instead, send personal messages to people who you think would benefit from your content, and reach out to professionals that you think would be interested in what you have to say.
4. Go To Networking Events for your Agency
Another way to grow your brand on LinkedIn is to take advantage of networking events. These events are created for you to engage with others, and they are organized by LinkedIn. The more you engage, the more you will be able to grow your brand on LinkedIn.
5. Don’t Be A Spammer
The last thing you have to remember when it comes to growing your brand on LinkedIn is that you shouldn’t be a spammer. What I mean by this is that you shouldn’t just send out one message to people you think could be interested in your content without any reason. The last thing you want to do is spam others. The only way to grow your brand on LinkedIn is to be an effective communicator that you have something to offer that helps their organization grow.
The Bottom Line for Your Agencies Best Growth Potential, and Gaining New Clients
These are five of the most common things you can do to grow your brand on LinkedIn. If you want to grow your brand on LinkedIn, you have to engage your clients, complete your online business profile, send personal messages, go to networking events, and don’t be a spammer. The more you do these things, the better chance you’ll grow your brand on LinkedIn.
SobeViral are experts in helping marketing agencies grow with their revenue. If you are looking for a business plan for a marketing agency, Linkedin is just one small piece of the puzzle when it comes to building a successful Agency, find out more and work with us today!
You can take advantage of the Done-For-You Marketing Agency Training Program, where we actually build and scale your agency faster and easier than ever.
It’s the shortcut to a successful agency without all the hassle.