Building a Virtual Digital Marketing Agency From Scratch?
A virtual digital marketing agency can be a great way to get started in the marketing world without investing in a physical office space or hiring employees.
By leveraging tools like Skype, Google Docs, and Hootsuite, you can create a robust digital marketing agency with a small team (or even just yourself!).
This guide will walk you through the steps needed to build a virtual digital marketing agency from scratch.
Steps to Starting a Virtual Digital Agency
- Build your Skills
- Find a Niche
- Create a Brand
- Register your Business
- Create a Website
- Generate Leads
- Build your team
1. Build your Skills
The first step to starting a virtual digital marketing agency is to build your skills. This step means becoming an expert in digital marketing, social media marketing, and SEO.
You can do this by reading books, blog posts, and articles on these topics. You can also attend webinars and workshops and watch online tutorials.
One of the best DFY Marketing Agency Training programs is SobeViral.com‘s Done-For-You Agency Program. They have a team of marketing professionals specializing in helping agencies scale their revenue.
Their Done-For-You agency program includes proprietary software, training, and coaching services that will help your agency grow exponentially.
You can check them out when building your skills set.
2. Find a Niche
The digital marketing industry is competitive, but there are also many opportunities for small businesses and entrepreneurs.
Think about the types of clients you want to work with and what services they need. This process can lead naturally to finding a niche for yourself as well!
For example, if you’re an expert in social media marketing, you could focus on working with small businesses that want to grow their online presence. Or, if you’re going to specialize in SEO for ecommerce websites, you could work with clients in a specific niche or industry.
Once you know what type of clients and services are right for your business, it will be easier to find success.
Here are some profitable niches:
- Fitness
- Ecommerce
- Healthcare
- Non-profit Organization
- Real Estate
- Saas
3. Create a Brand
Creating your virtual digital marketing agency brand is essential to building your agency. You should have a logo, color scheme, and other visual assets ready to go before you start your marketing efforts.
Your brand will differentiate you from all the other digital marketing agencies out there, so make sure it stands out.
Check out canva.com for custom designs at an affordable price.
4. Register your Business
Now it’s time to register your business! This step ensures you are legally protected when running a business online, and it’s required if you plan on hiring employees down the road.
When choosing a company name, make sure it is unique and available for registration in your state or province. You can check online at Corporation Canada or your local Secretary of State website.
I know there are some situations where you might require the services of a lawyer to help you with the process of registering your business.
5. Create Your Website
Creating a website for your agency is also where most new marketers make their first mistake- they try to get fancy with a website design.
A professional-looking website is excellent, but one of the simplest ones I’ve seen can do an excellent job at representing a brand.
Make sure your website is mobile responsive, so it looks good on all devices. Then build out the pages using tools like lead pages, Wix, or WordPress.
You can also add a blog to your website to showcase your knowledge in the industry. When it comes to blogging, less is more- stick with one main page or blog post per month at most, or readers will lose interest.
6. Lead Generation
After your website is up and running, it’s time to drive traffic and generate leads! There are many ways you can do this, including pay-per-click advertising with Google AdWords or Facebook Ads.
Another way is to build an email list. You can do this with lead magnets, which give away valuable information in exchange for the potential client’s contact information.
Here is how to use email marketing for nurturing leads
- You can use email marketing to nurture leads and turn them into paying customers.
- One of the best ways to do this is by creating a lead nurturing sequence. A lead nurturing sequence is a series of emails sent to leads.
- The goal of a lead nurturing sequence is to educate the lead on the benefits of your product or service and eventually convert them into customers.
You can also make Sales Calls, and this call is the best way to make a deal.
7. Define your business model
The key to success in a business is to define the business model. How will you charge clients for your services? What is the process you will use to deliver those services?
There are many different business models you can choose from, but the most common ones are:
- Hourly billing
- Monthly retainer
- Project-based pricing
- Pay as you go
- Commission-based
- Value-based pricing
All the different models have benefits and drawbacks.
8. Build a Team
Once you have a steady flow of leads coming in, it’s time to build your team!
You will need employees who can help you with social media marketing, SEO, web development, and more.
You can find great people on sites like Upwork or Freelancer.com. Just be sure to do your due diligence by checking out their reviews and portfolios before hiring them.
Building a virtual digital marketing agency can be a lot of work, but it’s also gratifying. If you follow the steps in this article, you’ll be on your way to success!
But there’s more.
What You Need to do next to Start Your Online Marketing Agency
As mentioned in step one, if you want to take a massive short cut and have an agency built and also land and close leads, enroll in Soberviral’s Done for you digital marketing agency program. We will hold your hand through the process of building your new business.
The first thing you need to do is apply online to their program, and they will take it from there.
The Soberviral DFY Agency program is the only online marketing training that offers access to a community of experts who are always available to answer your questions, plus you get:
A fully built agency funnel
Ads done for you
Closers to close your deals
So you can be the CEO and oversee your team.
Conclusion
Building a virtual digital marketing agency can be a lot of work, but it’s also gratifying.
If you follow the steps in this article, you’ll be on your way to success!
I know it can be challenging, but you can start your agency from anywhere in the world these days.
Want Us To Launch and Scale Your Digital Agency For You?
Check out Our DFY Agency Program Here
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