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Mistakes to Avoid When Starting a Digital Marketing Agency

Starting a new business comes with its own unique challenges. One of the biggest challenges you’ll face is creating a digital marketing strategy that can help you gain exposure and grow your company. However, both you and your clients can overcome this challenge and pinpoint strategies that will ensure the success of your business. Here are some common mistakes you should avoid.

Mistakes to Avoid When Starting a Digital Marketing Agency

1 – Failing to set the right expectations for you Agency

It’s easy to fall into the trap of creating a solution that doesn’t fix a problem. As a digital marketing agency, you want to create a solution that helps solve the issue – and only you can help identify if it’s the real issue. It’s important to set the right expectations for your clients and help them understand what you can do for them, so you can help them achieve their own goals.

2 – Failing to deliver on a promise

Delivering on your promises is crucial. It’s essential to be proactive and ready to help your clients with anything they need, including providing them with additional services they may need. It’s vital that you deliver a product that is satisfactory to your clients and is consistent with the requirements of your project. It’s one of the reasons why at Sobe Viral we have an extensive contractor list that can fulfill on any and all services.

3 – Indecision

When starting a digital marketing agency, you’ll come up with several ideas and concepts. These ideas, while interesting, may not always be applicable to the project you’re working on. If that’s the case, be sure to listen to your clients and provide them with an explanation of why that decision has been made. It’s better to take the time to provide an explanation of why you’re making a decision than to simply make a random decision.

4 – Working for free

As a small business, you want to make sure that you’re charging your clients for the work you do for them, but sometimes it’s hard to turn down work you know you’re capable of doing. Avoid working for free if you find yourself in that situation – you don’t want to jeopardize your primary source of income with an unpaid project.  That’s also why in our DFY Agency program we teach how to sell high ticket, so you need fewer projects and get paid what you’re worth for your work.

5 – Focusing on quick wins

It’s tempting to want to focus on quick wins rather than helping your clients achieve long-term goals. However, that’s not the most effective way to grow a business. It’s important to focus on the long-term goals of your client and provide them with services that help achieve those goals.

6 – Failing to listen to your clients

As a digital marketing agency, it’s easy to get caught up in the work that you’re doing for your clients. However, it’s essential that you listen to your clients and that you work with them to create a product that works for them. If you have any questions, speak to your clients and ask them what they’re looking for. That way, you’re able to create a product that best fits their needs and requirements.


Digital marketing agencies as a  business are unique, and you’ll have to work hard to stand out from the competition. However, many successful agencies have made small mistakes when starting out. As long as you learn from the lessons they’ve learned and avoid the mistakes they’ve made, you’ll be on your way to a successful digital marketing agency.

If you are looking for help in setting up a Done for you digital marketing agency, come to! Let us help you establish your foothold in the world of marketing today!

Our Done For You Agency program has helped 100’s of agencies scale their business.  We also help people start agencies from the ground up.  This way you can remove the guess work and build fast.

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