sobeviral logo
Launching an advertising agency is a low-cost way to enter the world of entrepreneurship.
» Share This Post
Share on facebook
Share on linkedin
Share on twitter
Share on email

Starting a Digital Marketing Agency: What You Need to Know

Considering how impactful the internet has become for businesses, it makes sense if you’re thinking of starting your own digital marketing agency. And while it is true that the potential profits from businesses like this are quite attractive, it also takes a lot of time and effort. To help you out, we thought it would be useful to put together a brief discussion on this topic. If you want to learn more about this, read on as we talk about what you need to know about starting a  digital marketing agency.

Digital Marketing is one of the best business opportunities

Before beginning, it’s important to note that a digital marketing agency is one of the fastest ways to build a profitable business in today’s current market. There are literally countless businesses that need digital marketing services and more and more businesses start every day.  

Some different concepts you’ll want to familiarize yourself with are PPC (pay-per-click marketing), facebook advertising, SEO, email marketing campaigns, and creating online funnels. The best part however is you only need to learn enough about the services to sell them. At the SobeViral we give you our list of high end contractors who do fulfillment for you.

Find Your Digital Marketing Niche

Now it’s time to find a niche. It would be foolish to try and cater to everyone and it would be more cost-efficient to find your niche. Indeed, finding your digital marketing niche is vital to stand out as it allows you to target more specific customers. This step is ok to take your time on because it will be what you dedicate your time and energy to.  Once you’ve done this, you can then focus on what you offer to the niche in terms of services.

Look Up Your Competition

When starting a business, you want to know how you compare to the businesses already in your market. You then want to research the businesses you are going up against to see how you can beat them.

To do competitor analysis, you will want to see what some of the same keywords your business would use online. After you narrow down your potential competitors to about ten or fifteen of them, find out what keywords they are using for their businesses or how they are advertising.  See how they represent themselves online.  Next, check out how they are monetizing their products and services. By learning more about their methods, you will learn more about how to replicate their success in ways that will grow your business.

Launch Your Website

Once you’ve done all the necessary preparations, it’s time to launch your website. Your website will be one of the main channels wherein your customers can reach you.  Before you launch your website, you’ll want to plan what kinds of content your website will feature. You also need to decide how you’ll find customers for your business. This will require choosing a domain name and a hosting service for your site. You should also have some case studies on your site. If you don’t have case studies you can reach out to contractors for case studies. SOBEVIRAL has the DFY agency program which connects you with top notch contractors who already have case studies for you to use.

Build Up Your Portfolio

Now that your website is up, it’s time to start building your portfolio. This portfolio will show potential customers what your marketing agency is capable of doing. With a portfolio, you’ll be able to land more customers as they will have concrete examples of how they can benefit from working with you.


We hope this article proves to be useful when it comes to helping you start your own digital marketing agency. While this may seem like a lot of work, establishing a good foundation for your business will allow you to achieve long-term success. 

If you are looking for help in how to start an advertising agency, SOBEVIRAL can help you! Let us help you build your marketing agency today. Check out our DFY Agency Program where we actually help you build and scale your online marketing agency effectively. We help you build the right website, the landing pages, we generate leads for your business, help you with getting high ticket closers to close deals for you, and help you with contractors for fulfillment.

Check out our DFY Agency Program today!

Grow Your Agency With us