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4 Tips to Successfully Start Your Digital Marketing Agency

Are you trying to create a marketing agency? Well, if you tried to do this twenty-plus years ago, it would have been next to impossible without any significant initial investment. Also, startup costs were huge, and you were only limited to physical media. This, of course, is vastly different from marketing today!

Now, with even a little investment, you can start an excellent digital marketing service! All you need is the knowledge on what to do, and thanks to access to new technologies, physical and digital marketing are made a whole lot more accessible.

So, are you interested in starting a digital marketing agency? If so, here are the things you must do:

1. Learn the Right Skills

It’s paramount that you are skilled enough to handle your own digital marketing agency. This is why you must learn the right skills. In fact, digital marketing is an extensive term, and the skills required to thrive in this industry are quite diverse.

For example, to set up a digital marketing agency for small businesses, you must learn about SEO, PPC, content marketing, social media marketing, lead generation, CRO, and email marketing. You must also know how to measure these and use the data to guide your business decisions.

Keeping in mind the fact that digital marketing is an ever-changing industry, you must keep yourself updated about the latest practices and trends.

2. Start an Agency

Once you’ve learned the right skills, you need to set up an agency. Get some assistance if you need it, but do what you can so you can be your boss. One way to do this is by utilizing your network and talking to a few people, including your friends and family.

Start thinking about the name of your digital marketing agency. Once you’ve got that, create a website to promote your services. If you have the resources, even print business cards.

3. Hire the Right People

You need the right people to run your digital marketing agency. Seek out people in your network, and ask them to recommend others you know of. Look for people who have a mix of skills and qualities (like being a hard worker and showing up consistently).

When you’ve found the right people, hire them! Be open to hiring more than one person if you can afford to. Take note that most digital marketing agencies tend to work with freelancers, which helps reduce startup costs when starting a digital marketing agency.

4. Start a Website

To run a successful digital marketing agency, you need a website. This can serve as your calling card, and it’s an effective way to show that you’re serious about your business. Your website is also a way for you to provide information and services to your clients, and it can also save you a lot of time when looking for new business opportunities.

The best thing about a website is that you can use it for marketing your digital marketing agency and link to your portfolio of case studies! Along with a company brochure and some business cards, your website is the best way to promote your digital marketing agency.


Starting a digital marketing agency is not easy. But it’s not impossible, either. You must do research in order to learn about the various aspects of digital marketing, and you have to have the knowledge and skills to implement your ideas. Also, don’t be afraid to start small. Once you’ve got your digital marketing agency up and running, you can expand your scope and bring in more clients. That said, good luck with your endeavor! Remember, if you need any help, professionals are always available for you.

SobeViral helps marketing agencies scale their revenue by providing a variety of services. If you are looking for a Done for you digital marketing agency, work with us today!  We not only help you build, grow and scale your agency, but connect you with our very own contractors who have incredible case studies for you to use.

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