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Effective Tips to Start Your Own Digital Marketing Agency

Are you looking to break into the promising field of digital marketing? If so, you’ll want to read this article. This guide includes information on what digital marketing is, how to start a digital marketing agency, and how to watch big checks fly in as your business expands.

Effective Tips to Start Your Own Digital Marketing Agency

1 – Do your due diligence

Before starting an agency, you need to do your research. You’ll want to find the best place to start a digital marketing agency and the best location for your new business.

Next, you’ll want to consider which digital marketing services to offer. What will your website offer? Will you need SEO services? Do you want to offer social media marketing?

2 – Consider your target market

Which businesses do you want to help? Do you want to offer your digital marketing services to local businesses or to companies based across the world?

3 – Find your niche

While you could offer multiple digital marketing services, this is not the best way to start. You want to find the one thing you do better than anyone else.

If you have a knack for social media marketing, this might be the best thing to offer your clients. If you are great at web design, you could build sites for other businesses.

4 – Do research on your competitors

You’re going to want to know how your competition works. What are they offering? Is it better than what your business can offer? What can you offer your clients that they can’t find elsewhere?

5 – Set up a business model

What will you charge per client? Will you offer a flat rate? Will you charge by the project? What are the budget for ads, brochures, and other marketing materials? How will you invest in your business? All of these questions should be answered as you establish your business model.

6 – Start a social media presence

Social media is huge. Nowadays, it’s vital for your business to have a presence on at least one or two social media platforms. If you don’t have time to do it yourself, you’ll need to find someone to set up accounts for you. Make sure you follow the social media guidelines for your business and your brand.

7 – Generate leads and follow up on them

You’ll want to generate leads for your business. This can be done through social media, Google advertising, and cold calls. Try to follow up on every lead you receive.

8 – Set up a business website

If you don’t have a website yet, we highly recommend it. You’ll want to invest in a quality business website. It doesn’t have to be expensive, but it should be professional-looking.


Starting a digital marketing agency is not easy. If you want your business to be successful, you’re going to have to put in the time, effort, and money to do it. However, if you put in the work, you’ll be handsomely rewarded. Now that you know more about digital marketing and how to start a digital marketing agency, you’ll want to get your business started. If you need help creating a website or brochures, working with a reliable digital marketing firm is a wise step to take. 

If you are struggling with how to start an advertising agency, contact SOBEVIRAL! Our DFY Agency program has helped hundreds of agencies scale their businesses.  If you want us to grow and scale your agency for you, check out our SobeViral Done For You Agency Program today.

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